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📢📢BUY 2 GET 1 FREE !! ⏰Vibrant, Long-Lasting Hair Color (With ZERO Damage!) ✨

📢📢BUY 2 GET 1 FREE !! ⏰Vibrant, Long-Lasting Hair Color (With ZERO Damage!) ✨

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📢📢BUY 2 GET 1 FREE !! ⏰Vibrant, Long-Lasting Hair Color (With ZERO Damage!) ✨

📢📢BUY 2 GET 1 FREE !! ⏰Vibrant, Long-Lasting Hair Color (With ZERO Damage!) ✨

$24.99
$24.99 $51.00
SAVE 51% Sold out

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Real-Looking Results

See the Difference

Rich, even-looking color that helps cover visible gray roots while leaving hair looking smooth, glossy, and refreshed.

Before Hair before application
›
After Hair after application
Before Gray hair before application
›
After Darker-looking hair after application
Before Hair texture before application
›
After Smooth-looking hair after application

Individual results and color appearance may vary depending on the original hair color, hair condition, application amount, and method.

Simple At-Home Application

Color Your Hair in 3
Easy Steps

Attach, apply, and rinse. The comb applicator helps distribute the formula evenly for a simple, mess-free experience at home.

Attach the comb applicator 01
Step One

Attach the Comb

Put on the included gloves, remove the bottle cap, and securely attach the comb applicator.

Squeeze and comb through the hair 02
Step Two

Squeeze and Comb

Gently squeeze the bottle and comb the formula through dry hair, starting at the roots and working toward the ends.

Wait and rinse the hair 03
Step Three

Wait and Rinse

Leave the formula on for 30–40 minutes, then rinse thoroughly until the water runs clear.

Application tip: Stubborn gray or coarse hair may require slightly more processing time.
The Comparison

Not All Hair Dyes
Are Created Equal.

Before you reach for another drugstore box, see exactly what you’re getting — and what you’re missing.

Ordinary Box Dye

The stuff sitting on drugstore shelves

  • × Loaded with ammonia, PPD and resorcinol
  • × Harsh chemical smell that lingers for days
  • × Color fades and washes out within 2–3 weeks
  • × Leaves hair dry, brittle and straw-like
  • × Patchy roots, uneven tones and orange casts
VS
✓ Winner

Our Botanical Formula

Salon-grade results. Loved by 50,000+ customers.

  • ✓ 100% ammonia-free, PPD-free and cruelty-free
  • ✓ Fresh, subtle scent from natural botanical extracts
  • ✓ Rich, vibrant color that lasts up to 6–8 weeks
  • ✓ Argan oil and keratin leave hair softer after every use
  • ✓ Even, salon-quality coverage from root to tip